ADV 461

Spring 2020 Part of Term 1

Part of Term 1
Jan 21-May 6

Computational Advertising

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

This class will survey the emerging landscape of computational advertising. It will provide students with a thorough understanding of the technologies including web-search, auctions, behavioral targeting, and mechanisms for viral marketing that underpin the display of advertisements on a variety of locations. These locations include web pages (banner ads), on prominent search engines (text ads), on social media platforms, as well as cell phones. The students shall also learn about new research areas in computational advertising including electronic billboards, moving objects (banners atop taxi cabs) and algorithmic synthesis of personalized advertisements. This class will also discuss issues related to consumer privacy.

3 undergraduate hours. No graduate credit. Prerequisite: ADV 460, ADV 483. Junior or senior standing required.

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ADV 461 class schedule data for spring 2020
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	70249	Lecture-Discussion	A	10:00AM -11:20AM	MW	70B Wohlers Hall	Maslowska, E	Part of Term: 1 Date Range: 01/21/20-05/06/20 Special Approval: Departmental Approval Required Section Info: Meets with ADV 590/52664 Restriction(s): Restricted to Advertising or Agricultural Communications or Computer Science & Advertising or Ag Ldrship, Ed & Communication major(s). Restricted to students with Senior, Junior, or Graduate class standing.