ADV 478

Spring 2020 Part of Term 1

Part of Term 1
Jan 21-May 6

Psychology of Advertising

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Course is designed to familiarize students with theory and research at the intersection of advertising and psychology. Explores issues pertaining to advertising psychology, including: basic research methodology, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition, judgment and decision making, and others.

3 undergraduate hours. No graduate credit. Credit is not given for ADV 478 if credit for the Psychology of Advertisging section of ADV 490 has been earned. Prerequisite: ADV 281 or equivalent.

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ADV 478 class schedule data for spring 2020
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	70640	Lecture-Discussion	A	2:00PM -3:20PM	TR	430 Armory	Vargas, P	Part of Term: 1 Date Range: 01/21/20-05/06/20 Restriction(s): Restricted to Advertising major(s). Restricted to students with Junior or Senior class standing.