ADV 594

Spring 2019 Part of Term 1

Part of Term 1
Jan 14-May 1

Advanced Topics in Advertising

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Credit: 4 hours.

This seminar explores topics associated with advertising theory and research. Topics will vary across different course offerings. They will include classic elements of advertising theory (e.g. persuasion, attitudes, cognition, emotion, motivation), as well as current research frontiers (e.g. decision-making, computational advertising, psychophysiology, gaming, social media).

4 graduate hours. No professional credit. May be repeated up to 12 hours, if topics vary. Prerequisite: Ph.D. student or instructor approval.

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ADV 594 class schedule data for spring 2019
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	68914	Lecture-Discussion	CAM	9:30AM -10:50AM	TR	Gregory Hall	Wise, K	Part of Term: 1 Date Range: 01/14/19-05/01/19 Section Title: Cognitive Approaches to Media Section Info: The purpose of this course is to introduce you to major concepts in Cognitive Psychology and then see how those concepts have been applied to questions concerning the processing of mediated messages. Concepts to be addressed include: Perception, Attention, Emotion, Memory, Priming and the Modeling of Dynamic Processes. Readings will come from both the Psychology and Media literatures. Restriction(s): Restricted to Advertising or Communications or Communications and Media major(s) or minor(s). Restricted to Graduate - Urbana-Champaign.