ADV 150
Spring 2019 Part of Term 1
Jan 14-May 1
Credit: 3 hours.
Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
60077
|
Lecture-Discussion
|
A
|
12:00PM
-12:50PM
|
MWF
|
Gregory Hall
|
Hall, S
|
|
|
|
65717
|
Lecture-Discussion
|
DGS
|
11:00AM
-11:50AM
|
MWF
|
Armory
|
Hall, S
|
|