ADV 590

Fall 2018

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Special Topics in Advertising
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Credit: 1 TO 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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CRN Type Section Time Day Location Instructor Section Details
10116
Independent Study
ARRANGED
n.a.
Location Pending
Part of Term:
1
Date Range:
08/27/18-12/12/18
Special Approval:
Instructor Approval Required
71243
Independent Study
BD
ARRANGED
n.a.
Location Pending
Duff, B
Part of Term:
1
Date Range:
08/27/18-12/12/18
Special Approval:
Instructor Approval Required
42739
Lecture-Discussion
C
2:00PM -3:20PM
MW
335 Mechanical Engineering Bldg
Ham, C
Part of Term:
1
Date Range:
08/27/18-12/12/18
Credit:
4 hours
Section Title:
Innovation in Advertising
Section Info:
Meets with ADV 460, section C (CRN 61094). Graduate students from other disciplines should contact the instructor for permission to enroll.
Restriction(s):
Restricted to Advertising major(s). Not intended for Undergrad - Urbana-Champaign.
70409
Lecture-Discussion
Lecture-Discussion
NME
NME
9:30AM -11:20AM
10:00AM -10:50AM
TR
F
1051 Lincoln Hall
301 Architecture Building
Taneja, H
Taneja, H
Part of Term:
B
Date Range:
10/22/18-12/12/18
Credit:
4 hours
Section Title:
Networks and Media Ecosystems
Section Info:
Operating in both lecture-discussion and lab/workshop mode, the class will introduce the theory and empirics of network analysis. Emphasis will be on making network analysis useful to analyzing the contemporary media ecosystem.
Restriction(s):
Restricted to Graduate - Urbana-Champaign.
56180
Lecture-Discussion
R
2:00PM -2:50PM
MWF
370 Armory
Vargas, P
Part of Term:
1
Date Range:
08/27/18-12/12/18
Credit:
4 hours
Section Title:
Psychology of Advertising
Section Info:
Topic: Psychology of Advertising Description: This course is designed to familiarize students with theory and research at the intersection of advertising and psychology. It will explore issues such as: basic research methodology, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition, and coolness. Meets with ADV 478-R (CRN 61095)
Restriction(s):
Not intended for Undergrad - Urbana-Champaign.
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