ADV 482

fall 2018

All Classes

Qualitative Analysis in Advert

Credit: 3 hours.

Provides students with an understanding of the multiple qualitative methods used in advertising and consumer research; a deeper examination of design and analysis issues are covered with focus on analysis of texts to uncover consumer insights and test advertising strategy.

3 undergraduate hours. No graduate credit. Prerequisite: ADV 150 and ADV 281 or equivalent.

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