ADV 460

Fall 2018 All Classes

All Classes

Innovation in Advertising

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Credit: 3 hours.

This course is intended to improve creative and critical thinking skill in advertising planning by understanding the core technology and perspective of digital and other innovative media in the context of integrated communication. This will allow students to understand how consumers perceive and process digital advertising messages; to research critical questions in digital consumer behavior; to learn how to utilize digital and non-digital media in the context of integrated communication; to apply knowledge of digital communication technology to the real-world advertising cases.

3 undergraduate hours. 3 graduate hours. Credit is not given for ADV 460 if credit for the Digital Advertising section of ADV 490 has been earned. Prerequisite: ADV 283, ADV 284.

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ADV 460 class schedule data for fall 2018
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	62726	Lecture	B	12:30PM -1:50PM	MW	335 Mechanical Engineering Bldg	Ham, C	Part of Term: 1 Date Range: 08/27/18-12/12/18 Special Approval: Departmental Approval Required Restriction(s): Restricted to Advertising or Agricultural Communications major(s). Restricted to students with Junior or Senior class standing.
	61094	Lecture-Discussion	C	2:00PM -3:20PM	MW	335 Mechanical Engineering Bldg	Ham, C	Part of Term: 1 Date Range: 08/27/18-12/12/18 Special Approval: Departmental Approval Required Section Info: Meets with ADV 590-section C (CRN 42739). Restriction(s): Restricted to Advertising or Agricultural Communications major(s). Restricted to students with Junior or Senior class standing.