ADV 590

Spring 2017

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Special Topics in Advertising
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Credit: 1 TO 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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CRN Type Section Time Day Location Instructor Section Details
10116
Independent Study
ARRANGED
n.a.
Location Pending
Part of Term:
1
Date Range:
01/17/17-05/03/17
Special Approval:
Instructor Approval Required
60088
Lecture-Discussion
E
12:30PM -1:50PM
TR
333 Armory
Ham, C
Part of Term:
1
Date Range:
01/17/17-05/03/17
Credit:
4 hours
Section Title:
Innovation in Advertising
Section Info:
This course is intended to improve creative and critical thinking skills in advertising planning by understanding the core technology and perspective of digital and other innovative media in the context of integrated communication. This will allow students to understand how consumers perceive and process digital advertising messages; to research critical questions in digital consumer behavior; to learn how to utilize digital and non-digital media in the context of integrated communication; to apply knowledge of digital communication technology to the real-world advertising cases. Meets with ADV 460-E (CRN 61526)
Restriction(s):
Restricted to Advertising major(s). Restricted to Graduate - Urbana-Champaign.
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