ADV 283

Spring 2017 All Classes

All Classes

Advertising and Brand Strategy

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Credit: 3 hours.

Designed to help students acquire brand decision-making skills. Advertising and marketing theories, practical problems and traditional cases will be studied as they learn to build a strong brand strategy that will lead to a strong brand advertising strategy. This encompasses every facet of making advertising decisions for a brand. This involves understanding the content a consumer requires, how the consumer will come in contact with the brand, and what is the goal of the connection between consumer and content/contact.

Prerequisite: ADV 150, ADV 281.

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ADV 283 class schedule data for spring 2017
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	60080	Lecture-Discussion	A	2:00PM -3:20PM	TR	370 Armory	Nelson, M	Part of Term: 1 Date Range: 01/17/17-05/03/17 Special Approval: Departmental Approval Required Restriction(s): Restricted to Advertising or Agricultural Communications major(s). Restricted to students with Sophomore, Junior, or Senior class standing.
	60081	Lecture-Discussion	B	11:00AM -12:20PM	TR	1065 Lincoln Hall	Nelson, M	Part of Term: 1 Date Range: 01/17/17-05/03/17 Special Approval: Departmental Approval Required Restriction(s): Restricted to Advertising or Agricultural Communications major(s). Restricted to students with Sophomore, Junior, or Senior class standing.