ADV 281

Spring 2017 All Classes

All Classes

Advertising Research Methods

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Credit: 3 hours.

Introduces students to the wide spectrum of qualitative and quantitative research techniques that are commonly used in the advertising industry. In addition to examining the principles, methods and techniques of advertising research, the course will address issues such as when research should and should not be conducted, analyzing data sets, forming meaningful research questions, figuring out how to answer the questions, and presenting the answers to these questions in a clear and compelling manner.

Credit is not given for ADV 281 if credit for ADV 481 has been earned. Prerequisite: ADV 150, STAT 100 or equivalent.

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ADV 281 class schedule data for spring 2017
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	60079	Lecture-Discussion	A	11:00AM -12:20PM	TR	166 Bevier Hall	Wise, K	Part of Term: 1 Date Range: 01/17/17-05/03/17 Special Approval: Departmental Approval Required Section Info: If seats remain, the course will open to Campus on Jan 13 at 11:00 am. Restriction(s): Restricted to Advertising or Agricultural Communications major(s).
	60083	Lecture-Discussion	B	12:30PM -1:50PM	TR	223 Gregory Hall	Vargas, P	Part of Term: 1 Date Range: 01/17/17-05/03/17 Special Approval: Departmental Approval Required Section Info: If seats remain, the course will open to Campus on Jan 13 at 11:00 am. Restriction(s): Restricted to Advertising or Agricultural Communications major(s).