ADV 550

fall 2015

All Classes

Foundations of Advertising

Credit: 3 hours.

Explores the development of American advertising through the 20th and into the early 21st century. Analyzes and evaluates American advertising through these primary areas: ethics, advertising philosophies, advertising structure, advertising education, its broader social impact, the role of media and technologies, and its place within a global framework.

Prerequisite: Consent of department.

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