ADV 199

Fall 2015

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Undergraduate Seminar
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Credit: 0 TO 5 hours.

May be repeated to a maximum of 12 hours in separate semesters, if topics vary.

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CRN Type Section Time Day Location Instructor Section Details
29743
Lecture-Discussion
A
3:00PM -3:50PM
MWF
207 Gregory Hall
Meron, S
Part of Term:
1
Date Range:
08/24/15-12/09/15
Degree Notes:
Discovery course.
Credit:
3 hours
Section Title:
Creativity Conquers the World
Section Info:
This course explores the role of creative thinking in solving problems and seizing opportunities - in school, life and work (notably the field of advertising). Through class discussion and hands-on exercises, students will learn about theories of creativity, traits of creative people, creative culture and frameworks for sparking creative thinking. Students will develop the ability to ask the right questions, generate ideas of greater quality and quantity, and spot a Big Idea when they see one. First Year Discovery Program Course. Registration restricted to freshmen. Students should enroll in only one Discovery course.
Restriction(s):
Restricted to First Time Freshman students.
51609
Lecture-Discussion
C
4:00PM -5:20PM
TR
221 Gregory Hall
Chambers, J
Part of Term:
1
Date Range:
08/24/15-12/09/15
Degree Notes:
Discovery course.
Credit:
3 hours
Section Title:
Selling the Presidency
Section Info:
Students will examine and understand the key advertising strategies used to generate voter attention and interest in the presidential candidates for the 2016 election. The advertising industry has been a key element in presidential elections since the end of WWII and spending on campaign ads now totals in the billions of dollars. For many voters the ads function as important a part of voter information as news stories or editorials; they are a key factor in how voters learn about and decide upon which candidate they will support. Students in this course will study the tactics, strategy and rational behind those advertisements. First Year Discovery Program Course. Registration restricted to freshmen. Students should enroll in only one Discovery course.
Restriction(s):
Restricted to First Time Freshman students.
51610
Lecture-Discussion
M
2:00PM -3:20PM
TR
1068 Lincoln Hall
Clifton, B
Part of Term:
1
Date Range:
08/24/15-12/09/15
Degree Notes:
Discovery course.
Credit:
3 hours
Section Title:
The Audience Marketplace
Section Info:
Along with producing media, publishers produce audiences. It is the combination of media and audience that are the sources of revenue in their business models. As advertisers increasingly emphasize audience buying, publishers have an opportunity to create growth and optimize revenues from their business models. To do so, they need to begin audience selling. This course is designed for freshmen students interested in exploring how media companies sell their audiences to advertisers or sponsors. The goal will be to explore the relationship between advertisers, advertising agencies, media sales rep firms and media platforms (e.g. TV, blogs, Facebook, mobile apps, radio, magazines, OOH, etc.) and how advertising and media content support one another. Students who are interested in advertising, marketing, media, sales, etc. would enjoy this class. First Year Discovery Program Course. Registration restricted to freshmen. Students should enroll in only one Discovery course.
Restriction(s):
Restricted to First Time Freshman students.
45303
Lecture-Discussion
S
5:00PM -7:50PM
T
7 Weston Hall
Hall, S
Part of Term:
1
Date Range:
08/24/15-12/09/15
Degree Notes:
Discovery course.
Credit:
3 hours
Section Title:
The Communications Industry
Section Info:
Topic: The Communications Industry: Places, Practices and the Pillsbury Doughboy. This course will cover a variety of topics designed to help students learn more about the communication industry, with an emphasis on the organizations, people and practices that make things happen in advertising, public relations, journalism and media. Registration restricted to freshmen in the Weston Exploration program. First Year Discovery Program Course. Students should enroll in only one Discovery course.
Restriction(s):
Restricted to First Time Freshman or Weston Explorer Program students.
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