ADV 150

fall 2015

All Classes

Introduction to Advertising

Credit: 3 hours.

Introduction to the practice and profession of advertising. Course material covers various functional areas of advertising and integrated brand promotion, including account planning, creative, media, research, consumer behavior, sales promotion and interactive advertising. Topics also include how advertising relates to society in cultural, social, ethical and regulatory contexts. Open to all undergraduate majors.

Credit is not given for ADV 150 if credit for ADV 300 has been earned.

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- ADV 150
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