ADV 590

Spring 2013

All Classes
Special Topics in Advertising
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Credit: 1 TO 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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CRN Type Section Time Day Location Instructor Section Details
10116
Independent Study
ARRANGED
n.a.
Location Pending
Part of Term:
1
Date Range:
01/14/13-05/01/13
Special Approval:
Instructor Approval Required
30769
Lecture-Discussion
A
1:00PM -2:50PM
MW
430 Armory
Sheldon, P
Part of Term:
1
Date Range:
01/14/13-05/01/13
Special Approval:
Instructor Approval Required
Credit:
4 hours
Section Info:
Section A--Topic: Creative Concepts II. Takes the strategic, conceptual and executional skills developed in ADV 452; Creative Concepts I and applies them to a variety of real world advertising projects. Meets with ADV 454, Section A. Graduate students must register for this section. Prerequisite: ADV 452. 4 hours.
Restriction(s):
Restricted to Advertising major(s). Restricted to Graduate - Urbana-Champaign.
45526
Lecture-Discussion
F
6:00PM -7:20PM
TR
1027 Lincoln Hall
Ham, C
Part of Term:
1
Date Range:
01/14/13-05/01/13
Credit:
4 hours
Section Title:
Digital Advertising
Section Info:
Understanding the strategies and application of digital technology in the implementation of advertising in today's marketplace. Meets with ADV 490-F (CRN 57499)
Restriction(s):
Restricted to Advertising major(s). Restricted to Graduate - Urbana-Champaign.
59301
Lecture-Discussion
I
3:00PM -4:50PM
W
331 Gregory Hall
Clifton, B
Part of Term:
1
Date Range:
01/14/13-05/01/13
Credit:
2 hours
Section Title:
The Advertising Industry
Section Info:
The Advertising Industry: Now and in the Future. Students will review current issues in the advertising industry, consider the future of advertising, and develop strategic thinking skills.
Restriction(s):
Restricted to Advertising major(s). Restricted to Graduate - Urbana-Champaign.
43769
Lecture-Discussion
M
9:30AM -10:50AM
TR
147 Armory
Clifton, R
Part of Term:
1
Date Range:
01/14/13-05/01/13
Credit:
4 hours
Section Title:
Media Entrepreneurship
Section Info:
This course introduces students to the foundations of entrepreneurship and evolving business models for media. The course will be divided into three sections. In the first section, students are introduced to the foundation and context of entrepreneurship. The second section will cover the skills and practices necessary for new entrepreneurial ventures, as well as the processes of evaluating an idea, assessing the market, and implementing a new venture. In the third section, students will examine business case studies for both successful and unsuccessful media start-ups. Meets with ADV 490-M (CRN 58647)
Restriction(s):
Restricted to Advertising major(s). Restricted to Graduate - Urbana-Champaign.
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