ADV 580

Fall 2011 All Classes

All Classes

Credit: 3 hours.

Reviews classic and contemporary theories used in advertising research and practice with multidisciplinary emphasis. Through reading, discussion and independent research, students will understand how basic social science and humanities research and advertising scholarship are related; how theories and concepts are applied, adapted, constrained and combined when applied to advertising and other communication issues; and how research evolves over time.

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ADV 580 class schedule data for fall 2011
CRN Type Section Time Day Location Instructor Section Details
57980
Lecture-Discussion
A
2:00PM -4:50PM
T
331 Gregory Hall
Duff, B
Part of Term:
1
Date Range:
08/22/11-12/07/11
Special Approval:
Departmental Approval Required
Restriction(s):
Restricted to Advertising or Communications major(s). Restricted to Graduate - Urbana-Champaign.
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