ADV 400

Fall 2011 All Classes

All Classes

Special Problems

Credit: 0 TO 3 hours.

Special projects, research, and independent reading in advertising for students capable of individual work under the guidance of a faculty adviser.

No graduate credit. May be repeated in the same or in multiple semesters, if topics vary. Prerequisite: Written research proposal and consent of department.

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ADV 400 class schedule data for fall 2011
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
10112	Independent Study		ARRANGED	n.a.	Location Pending		Part of Term: 1 Date Range: 08/22/11-12/07/11 Special Approval: Instructor Approval Required
39361	Lecture-Discussion	A	2:00PM -3:20PM	TR	22 ACES Lib, Info & Alum Ctr	Abrams, K	Part of Term: 1 Date Range: 08/22/11-12/07/11 Credit: 3 hours Section Title: New Media Comm in Agriculture Section Info: Students learn the social and economic effects of new and emerging communication tools on the agriculture sectors of society (theories & models), and the basic skills required to implement these new media (practice). Agriculture includes a variety of sectors such as food, natural resources, animals, biofuels, and human health/nutrition. Course is taught through the frameworks of public relations, agricultural communications, and information diffusion. Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising or Agricultural Communications major(s). Not intended for students with Freshman class standing. Not intended for Graduate - Urbana-Champaign.
56068	Lecture-Discussion	F	10:00AM -11:50AM	MW	226 Wohlers Hall	Ham, C	Part of Term: 1 Date Range: 08/22/11-12/07/11 Credit: 3 hours Section Info: Topic: Digital Advertising Understanding the strategies and application of digital technology in the implementation of advertising in today's marketplace. Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising or Agricultural Communications major(s). Not intended for students with Freshman or Sophomore class standing. Not intended for Graduate - Urbana-Champaign.
58544	Lecture-Discussion	H	3:30PM -4:50PM	W	313 Mumford Hall	Cupps-Miller, H	Part of Term: B Date Range: 10/17/11-12/07/11 Credit: 3 hours Section Title: Advanced Selling Techniques Section Info: Students will learn the nuances of persuasive consumer communication skills which can be utilized within the fields of sales, public relations, advertising, etc. Students will be introduced to advanced selling techniques and focus on improved soft skills in attracting and retaining customers, methods for setting sales objectives, conducting sales promotions, and analyzing and evaluating consumer response through sales results. Uses experiential learning exercises and guest lecturers from the field of sales. Principles and techniques of selling and the administration of the selling function as it relates to the development of marketing strategy and the achievement of business objectives will be addressed. This course is a blend of face to face and online components. Restriction(s): Not intended for students with Freshman or Sophomore class standing.
55658	Laboratory	M	11:00AM -12:20PM	TR	31 Gregory Hall	Mitchell, A	Part of Term: 1 Date Range: 08/22/11-12/07/11 Special Approval: Approval Req - See Class Sched Credit: 3 hours Section Info: Topic: Advertising Design Techniques: Learning to utilize Photoshop and Indesign in the context of creating advertising. Registration will be on a first come, first served basis. Students must have completed ADV 450. Please contact the College of Media course scheduler, Michele Andrews at mldrews@illinois.edu or 244-1810 for assistance in registering for this course. Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising major(s).
55662	Lecture-Discussion	R	4:00PM -6:50PM	MW	156 Henry Administration Bldg	Vargas, P	Part of Term: B Date Range: 10/17/11-12/07/11 Credit: 3 hours Section Info: Topic: Psychology of Advertising Meets with ADV 590-R (CRN 56180) Description: This course is designed to familiarize students with theory and research at the intersection of advertising and psychology. It will explore issues such as: basic research methodology, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition, and coolness. Restriction(s): Not intended for students with Freshman class standing. Not intended for Graduate - Urbana-Champaign.