ADV 481

Fall 2011 All Classes

All Classes

Advertising Research Methods

Credit: 3 hours.

Overview of basic concepts of research methodology with particular emphasis on advertising research. Computer analysis and interpretation of actual data sets; measurement with both structured and unstructured techniques; principles of survey and experimental design.

No graduate credit. Prerequisite: ADV 300 and a specified course in statistical methods.

Students must register for one discussion and one lecture section.

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ADV 481 class schedule data for fall 2011
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
36403	Discussion/ Recitation	AD1	6:00PM -6:50PM	M	31 Gregory Hall	Song, Y	Part of Term: 1 Date Range: 08/22/11-12/07/11
36404	Discussion/ Recitation	AD2	5:00PM -5:50PM	T	31 Gregory Hall	Narain, N	Part of Term: 1 Date Range: 08/22/11-12/07/11
36407	Discussion/ Recitation	AD3	6:00PM -6:50PM	T	31 Gregory Hall	Narain, N	Part of Term: 1 Date Range: 08/22/11-12/07/11
36408	Discussion/ Recitation	AD4	5:00PM -5:50PM	R	31 Gregory Hall	Narain, N	Part of Term: 1 Date Range: 08/22/11-12/07/11
36411	Discussion/ Recitation	AD5	6:00PM -6:50PM	R	31 Gregory Hall	Song, Y	Part of Term: 1 Date Range: 08/22/11-12/07/11
36414	Discussion/ Recitation	AD6	6:00PM -6:50PM	M	3 Gregory Hall	Schiller, K	Part of Term: 1 Date Range: 08/22/11-12/07/11
36416	Discussion/ Recitation	AD7	6:00PM -6:50PM	T	3 Gregory Hall	Schiller, K	Part of Term: 1 Date Range: 08/22/11-12/07/11
36401	Lecture	AL1	2:00PM -3:20PM	TR	151 Everitt Laboratory	Vargas, P	Part of Term: 1 Date Range: 08/22/11-12/07/11 Section Info: Please note the stated prerequisites. The registration system will allow you to select this course even if you do not meet the prerequisites. You will be dropped from the course when pre-reqs are checked. Restriction(s): Restricted to Agr & Environmental Cmc & Educ or Advertising or Agricultural Communications major(s). Restricted to students with Junior or Senior class standing.