BADM 523
Fall 2004 Part of Term 1
Aug 25-Dec 10
Credit: 4 hours.
(B ADM 423) Studies alternative models of buyer behavior; focuses attention on psychological, sociological, and economic factors including motivation, learning, attitudes, personality, reference groups, social stratification, demographics, life-styles, and cross-cultural differences and their impact on purchasing, consumption, and choice decisions.
Prerequisite: BADM 520 or first year of MBA program or equivalent.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
39272
|
Lecture-Discussion
|
A
|
1:00PM
-2:20PM
|
TR
|
Wohlers Hall
|
Otnes, C
|
|