BADM 325
Fall 2004 Part of Term 1
Aug 25-Dec 10
Credit: 3 hours.
(B ADM 344) Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.
Prerequisite: BADM 320
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
31439
|
Lecture-Discussion
|
A
|
1:30PM
-2:50PM
|
MW
|
Wohlers Hall
|
Wansink, B
|
|
|
|
31440
|
Lecture-Discussion
|
B
|
10:00AM
-11:20AM
|
TR
|
Gregory Hall
|
Otnes, C
|
|