ADV 490

Spring 2026 Part of Term 1

Part of Term 1
Jan 20-May 6

Advanced Special Topics in Advertising

SHOW FINAL EXAM SCHEDULE

Credit: 1 TO 3 hours.

Covers current issues in various advertising areas not studied extensively in other courses.

1 to 3 undergraduate hours. 1 to 3 graduate hours. May be repeated in the same or separate terms to a maximum of 6 hours. Prerequisite: Announced separately for each topic. Restricted to students with Junior, Senior, or Graduate class standing.

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ADV 490 class schedule data for spring 2026
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
58648	Lecture-Discussion	AMZ	11:00AM -12:20PM	R	1302 Siebel Center for Comp Sci	Nelson, M Sar, S	Part of Term: 1 Date Range: 01/20/26-05/06/26 Credit: 3 hours Section Title: Amazon Advertising Section Info: Amazon Advertising Certification and Global Overview Campaign Course - This industry immersion course is a partnership with Amazon Advertising and Global Overview designed to provide students with an experiential learning opportunity relevant to building careers in advertising, marketing, media and related fields. Part One introduces students to an array of terminology, techniques, strategies, processes and practices related to a variety of advertising campaign solutions, with an emphasis on e-commerce. Students who successfully complete part one will receive professional certification from Amazon Advertising. Part Two will allow students to develop, pitch and implement a comprehensive campaign for real-world clients in collaboration with UI Faculty and Global Overview executives. Students who successfully complete both parts of the course will receive 3 hours of academic credit. Students can earn a maximum of 6 hours for the Amazon Advertising Experience. This includes credits earned under ADV 490 and ADV 590. Meets with ADV 392 AMZ (73423). Restriction(s): Restricted to students with Graduate class standing.
62620	Lecture-Discussion	CCI	2:00PM -3:20PM	MW	321 Gregory Hall	Heede, P	Part of Term: 1 Date Range: 01/20/26-05/06/26 Credit: 3 hours Section Title: Creativity: Concept & Ideation Section Info: Creativity: Concepting and Ideation: Brainstorming and inspiration techniques, lateral-thinking, and creative problem solving for advertising and brands. Use client discovery and observation to uncover insights that lead to solutions and unique ideas; solve real-world brand problems with targeted messaging, tactics, and implementation. Meets with ADV 590 CCI (45525). Restriction(s): Restricted to Advertising or Computer Science & Advertising major(s) or minor(s). Restricted to students with Junior or Senior class standing.
61427	Lecture-Discussion	POP	10:00AM -11:20AM	MW	317 Gregory Hall	Oh, S	Part of Term: 1 Date Range: 01/20/26-05/06/26 Credit: 3 hours Section Title: Ent Branding: Branding K-Pop Section Info: This course aims to provide students with a holistic understanding of K-pop as a global phenomenon, equipping them with the analytical and practical skills needed to excel in the entertainment industry. It explores the strategic elements that have propelled K-pop to international fame, including branding, marketing strategies, strategic communication, digital media, fan culture, and the globalization of Korean entertainment. Students will analyze case studies of successful K-pop groups, understand the role of entertainment agencies, and examine the cultural, economic, communicative, psychological, and technological factors that contribute to the success of K-pop. The course will also address ethical issues, crisis management, and future trends in K-pop branding. *Eligible for the PR and ADV Minors. Due to major and minor demand, this course will not be open to students outside of the current restrictions. Meets with section ADV 590 POP (49538). Restriction(s): Restricted to Advertising or Public Relations or Computer Science & Advertising major(s) or minor(s). Restricted to students with Junior or Senior class standing.