ADV 281

Spring 2026 Part of Term 1

Part of Term 1
Jan 20-May 6

Advertising Research Methods

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Introduces students to the wide spectrum of qualitative and quantitative research techniques that are commonly used in the advertising industry. In addition to examining the principles, methods and techniques of advertising research, the course will address issues such as when research should and should not be conducted, analyzing data sets, forming meaningful research questions, figuring out how to answer the questions, and presenting the answers to these questions in a clear and compelling manner.

Prerequisite: STAT 100 or equivalent or ADV 200.

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ADV 281 class schedule data for spring 2026
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
68850	Discussion/ Recitation	D1	10:00AM -10:50AM	F	328 Armory	Paltaratskaya, V Vargas, P	Part of Term: 1 Date Range: 01/20/26-05/06/26 Section Info: *Students must register for both the lecture and one discussion section. For information about restrictions/registering for a Discussion/Lab section, please refer to the Section Info on the Lecture. Advertising and CS+Advertising SP26 junior off-campus transfers MUST register for this discussion section.
68854	Discussion/ Recitation	D3	11:00AM -11:50AM	F	328 Armory	Paltaratskaya, V Vargas, P	Part of Term: 1 Date Range: 01/20/26-05/06/26 Section Info: *Students must register for both the lecture and one discussion section. For information about restrictions/registering for a Discussion/Lab section, please refer to the Section Info on the Lecture. This section is NOT intended for Advertising and CS+Advertising SP26 off-campus transfers. Restriction(s): Not intended for Transfer student - first time students.
68855	Discussion/ Recitation	D4	12:00PM -12:50PM	F	328 Armory	Paltaratskaya, V Vargas, P	Part of Term: 1 Date Range: 01/20/26-05/06/26 Section Info: *Students must register for both the lecture and one discussion section. For information about restrictions/registering for a Discussion/Lab section, please refer to the Section Info on the Lecture. This section is NOT intended for Advertising and CS+Advertising SP26 off-campus transfers. Restriction(s): Not intended for Transfer student - first time students.
68856	Discussion/ Recitation	D5	1:00PM -1:50PM	F	328 Armory	Chick, C Vargas, P	Part of Term: 1 Date Range: 01/20/26-05/06/26 Section Info: *Students must register for both the lecture and one discussion section. For information about restrictions/registering for a Discussion/Lab section, please refer to the Section Info on the Lecture. This section is NOT intended for Advertising and CS+Advertising SP26 off-campus transfers. Restriction(s): Not intended for Transfer student - first time students.
68852	Lecture	L1	11:00AM -11:50AM	TR	120 Architecture Building	Vargas, P	Part of Term: 1 Date Range: 01/20/26-05/06/26 Section Info: *Students must register for both the lecture and one discussion section. Due to preparation in their CS course sequence, students currently in the CS+ADV major ONLY may use completion of MATH 220/221 in place of statistics as the pre-requisite for this course. ADV majors must complete a statistics course and cannot substitute calculus as a pre-requisite to take ADV 281. Students who are planning to apply to transfer into Advertising for Spring 2026 will not be able to register for ADV 281 until they have been admitted into the major. There are NO exceptions. Spaces will likely be available in this course for admitted ICT transfers to register in January when admission notifications are sent out. Due to major and transfer demand, seats in ADV 281 will not open to campus in Spring 2026. This course will not likely open to Fall 2025 first-year majors. Day1Access course materials cost $80.89. For more information see https://go.illinois.edu/Day1Access. Restriction(s): Restricted to Advertising or Computer Science & Advertising major(s). Not intended for students with Freshman class standing.