MBA 549

Credit: 4 hours.

With globalization, multiculturalism is on the rise. This cultural diversity impacts organizations, both in terms of management and in the marketplace. This course introduces the fundamentals of cross-cultural management by describing the impact of culture on interpersonal processes in organizations, discussing how culture shapes communication, decision-making, negotiation, leadership, and teamwork. Additionally, this course introduces the foundations for dealing with multiculturalism in the marketplace, discussing how culture impacts consumer behavior and how marketers can leverage these insights.