CMN 465

Fall 2026 Part of Term 1

Part of Term 1
Aug 24-Dec 9

Social Marketing

Credit: 3 OR 4 hours.

Social marketing offers a revolutionary approach to solving a wide range of societal problems. Social marketing applies traditional marketing principles and techniques to the challenges and rewards of influencing positive public behavior. This course is designed to give students a thorough orientation to key marketing concepts and their application to a range of communication issues with an emphasis on promoting community engagement, environmental conservation, financial literacy, health promotion, and injury prevention. Throughout the semester, attention is given to several behavior change models employed to guide current social marketing campaigns as well as a focus on the ten steps for developing, implementing, and evaluating a campaign. Students will acquire practical skills in designing a campaign as well as an appreciation for the role of behavior change models in social marketing.

3 undergraduate hours. 4 graduate hours.

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CMN 465 class schedule data for fall 2026
	Status		CRN	Type	Section	Time	Day	Location	Instructor	Section Details
			55668	Lecture-Discussion	BQG	9:30AM -10:50AM	TR	Lincoln Hall	Quick, B	Availability: Closed Part of Term: 1 Date Range: 08/24/26-12/09/26 Credit: 4 hours Restriction(s): Restricted to Graduate - Urbana-Champaign.
			55639	Lecture-Discussion	BQU	9:30AM -10:50AM	TR	Lincoln Hall	Quick, B	Availability: Closed Part of Term: 1 Date Range: 08/24/26-12/09/26 Credit: 3 hours Restriction(s): Restricted to Undergrad - Urbana-Champaign.