ADV 378

fall 2026

All Classes

Psychology of Advertising

Credit: 3 hours.

Designed to familiarize students with theory and research at the intersection of advertising and psychology. Explores issues pertaining to advertising psychology, including: understanding how and why people think, how & why advertising persuades, basic research methods, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition and behavior, emotions, and more.

Prerequisite: ADV 281 or equivalent. Restricted to students with Sophomore, Junior, or Senior standing.

This course satisfies the General Education Criteria in Fall 2026 for:

Social & Beh Sci - Soc Sci

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