ADV 281

Summer 2025 All Classes

All Classes

Advertising Research Methods

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Credit: 3 hours.

Introduces students to the wide spectrum of qualitative and quantitative research techniques that are commonly used in the advertising industry. In addition to examining the principles, methods and techniques of advertising research, the course will address issues such as when research should and should not be conducted, analyzing data sets, forming meaningful research questions, figuring out how to answer the questions, and presenting the answers to these questions in a clear and compelling manner.

Prerequisite: STAT 100 or equivalent or ADV 200.

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ADV 281 class schedule data for summer 2025
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	38283	Online	ONL	ARRANGED	n.a.	n.a.	Ham, C	Part of Term: S2A Date Range: 06/16/25-07/11/25 Section Info: This course will be taught asynchronously (no live sessions). Course will be managed through Canvas and weekly live office hour will be offered (synchronously). Seats will remain restricted to majors until after the College of Media’s ICT application period this spring. Due to major demand, this course will not open outside of the current restrictions. Restriction(s): Restricted to Advertising or Computer Science & Advertising major(s). Restricted to students with Sophomore, Junior, or Senior class standing.