RST 515
Spring 2024 Part of Term 1
Part of Term 1
Jan 16-May 1
Jan 16-May 1
Credit: 4 hours.
Examines quality service issues and service strategies needed to attain competitive advantage across leisure industries. Using a customer-focused management framework, the course focuses on customer satisfaction and retention, linking service quality, customer lifetime value, profitability segmentation, services mapping, understanding customer expectations and developing service and customer-focused relationship marketing strategies.
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
50250
|
Online
|
A
|
6:00PM
-7:20PM
|
TR
|
n.a.
|
Rich, S
|
|