BADM 351

Fall 2024 Part of Term 1

Part of Term 1
Aug 26-Dec 11

Social Media Strategy

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Credit: 3 hours.

Business managers of today must be equipped to deal with the new reality of a highly connected society. In this course, students will learn foundational concepts of Social Media and their applications for generating value for their customers, the society, and the business itself. The course aims to develop analytical skills and understanding of the opportunities and challenges that social media, global collaboration and new ways of engaging customers pose for the firm. An emphasis will be placed on managerial decision making in the context of the social media phenomenon.

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BADM 351 class schedule data for fall 2024
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	54412	Lecture-Discussion	A	9:30AM -10:50AM	TR	Wohlers Hall	Ivanov, A	Part of Term: 1 Date Range: 08/26/24-12/11/24 Section Info: This course will open to all students in the College of Business on Monday, April 15, 2024 at approximately 10:00 a.m. This section will open to Informatics Minor students on Monday, April 22, 2024 at approximately 10:00 a.m. Restriction(s): Restricted to Accountancy or Finance or Marketing or Information Sys & Info Tech or Supply Chain Management or Business Process Management or Management or Informatics or Information Systems or Operations Management or STR BUS DEV & Entrepreneurship or Strategy, Innovation & Entrep or Business + Data Science major(s) or minor(s). Restricted to students with Junior or Senior class standing.