BADM 325
Fall 2024 Part of Term 1
Aug 26-Dec 11
Credit: 3 hours.
Studies the factors affecting customer behavior in household and organizational markets and their relevance for marketing management planning and analysis; provides an overview of explanations of consumption differences anchored in socioeconomic, demographic, cultural, and psychological processes; and surveys buyer decision-making processes and their implications for marketing strategy.
Prerequisite: BADM 320.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
31439
|
Lecture-Discussion
|
A
|
3:30PM
-4:50PM
|
MW
|
Business Instructional Fac
|
Han, W
|
|
|
|
31440
|
Lecture-Discussion
|
B
|
5:00PM
-6:20PM
|
MW
|
Business Instructional Fac
|
Lee, E
|
|