CS 469
Spring 2023 All Classes
Credit: 3 OR 4 hours.
Thorough coverage of technologies including web-search, auctions, behavioral targeting, mechanisms for viral marketing, that underpin the display of advertisements on a variety of locations (e.g., ads on search engines; display ads). Students shall also learn about emerging areas in computational advertising including location-based adverting and algorithmic synthesis of personalized advertisements. Discussion around privacy will be a significant focus of the class.
Same as ADV 462. 3 undergraduate hours. 3 or 4 graduate hours. Prerequisite: CS 173; CS 225; one of MATH 225, MATH 257, MATH 415, MATH 416, ASRM 406 or BIOE 210; one of CS 361, STAT 361, ECE 313, MATH 362, MATH 461, MATH 463 or STAT 400.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
74415
|
Lecture-Discussion
|
ADG
|
12:30PM
-1:45PM
|
WF
|
1310 Digital Computer Laboratory
|
Sundaram, H
|
|
|
|
74359
|
Lecture-Discussion
|
ADU
|
12:30PM
-1:45PM
|
WF
|
1310 Digital Computer Laboratory
|
Sundaram, H
|
|