SBC 501

Fall 2023 All Classes

All Classes

Strategic Branding: Global Perspectives

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Credit: 2 hours.

Within the context of globalization, the course underscores the importance of understanding consumers' values, attitudes, and behaviors for effective product positioning, brand value and effective marketing communications across borders. Focus on consumer behavior and brand positioning across local, regional, and global contexts. This course is designed to provide students with an advanced understanding of consumer behavior in a global context.

2 graduate hours. No professional credit. Prerequisite: Restricted to MS SBC students.

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SBC 501 class schedule data for fall 2023
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	69545	Online	A	ARRANGED	n.a.	n.a.	Rindfleisch, A	Date Range: 09/04/23-10/01/23 Section Info: Non-degree students may enroll on a space-available basis with consent of the department. To request enrollment, please contact ms-sbc@illinois.edu. Restriction(s): Restricted to MS: Strat Brand Comm Onl -UIUC.