MACS 364

Spring 2022 All Classes

All Classes

Topics in Media Business

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Addresses the business, industry, and economic implications of the interaction of Internet, television, radio, film, and print outlets through digitization-driven platform and interactive technologies. Explores historical and emergent business models, ownership and work patterns, and investment arrangement related to media convergence. Investigates novel forms of individual and collective labor structures and globally distributed modes of production and consumption. Includes attention to economic and scholarly models seeking to analyze media business structures. Specific topics vary by semester, but may include Google, Disney, and Hollywood studio system, or activist media organizations.

May be repeated for a maximum of 6 hours if topics vary.

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MACS 364 class schedule data for spring 2022
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	66174	Lecture-Discussion	SMF	9:00AM -9:50AM	MWF	Siebel Center for Design	Wilson, C	Part of Term: 1 Date Range: 01/18/22-05/04/22 Section Title: Reimagining Sport/Media/Fandom Section Info: The new NCAA rules allowing student athletes to benefit from their name, image, and likeness places an increasing importance on social media engagement and fan interactions for student athletes. With this changing landscape as context, the course will explore ways that sports leagues, teams, athletes, and fans curate and produce social and digital media. Students will study how social media affects fan engagement and how these platforms alter and expand sports content. Specifically, students will produce traditional or esports related content for social media channels.