ADV 290

Spring 2022 Part of Term 1

Part of Term 1
Jan 18-May 4

Special Topics in Advertising

Credit: 0 TO 3 hours.

Designed to offer freshmen and sophomores opportunity to take courses in advertising's most recent developments.

May be repeated to a maximum of 12 hours in separate terms, if topics vary.

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ADV 290 class schedule data for spring 2022
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	71950	Lecture-Discussion	INF	3:00PM -4:20PM	MW	223 Gregory Hall	Wilson, C	Part of Term: 1 Date Range: 01/18/22-05/04/22 Credit: 3 hours Section Title: Becoming an Influencer Section Info: *Eligible for the PR Minor: https://media.illinois.edu/pr_minor This course will identify the evolving strategies, tactics, and techniques that drive the influencer ecosystem, evaluate the social and cultural impact of influencer marketing and engagement on organizations and audiences, and assess the racial and gender dynamics that are created and recreated within this quickly evolving marketing and creative arena. Finally, students will focus on the development of influencer generated branded content across for-profit, nonprofit, and human rights organizations. Meets with MACS 295 (69211)