ADV 281

Spring 2022 Part of Term 1

Part of Term 1
Jan 18-May 4

Advertising Research Methods

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Introduces students to the wide spectrum of qualitative and quantitative research techniques that are commonly used in the advertising industry. In addition to examining the principles, methods and techniques of advertising research, the course will address issues such as when research should and should not be conducted, analyzing data sets, forming meaningful research questions, figuring out how to answer the questions, and presenting the answers to these questions in a clear and compelling manner.

Credit is not given for ADV 281 if credit for ADV 481 has been earned. Prerequisite: ADV 150, STAT 100 or equivalent.

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ADV 281 class schedule data for spring 2022
CRN	Type	Section	Time	Day	Location	Instructor	Section Details
68850	Discussion/ Recitation	D1	3:00PM -3:50PM	R	70B Wohlers Hall	Shabalina, O Vargas, P	Part of Term: 1 Date Range: 01/18/22-05/04/22 Section Info: *Students must register for both the lecture and one discussion section.
68854	Discussion/ Recitation	D3	9:00AM -9:50AM	F	70B Wohlers Hall	Shabalina, O Vargas, P	Part of Term: 1 Date Range: 01/18/22-05/04/22 Section Info: *Students must register for both the lecture and one discussion section.
68855	Discussion/ Recitation	D4	10:00AM -10:50AM	F	70B Wohlers Hall	Heo, S Vargas, P	Part of Term: 1 Date Range: 01/18/22-05/04/22 Section Info: *Students must register for both the lecture and one discussion section.
68856	Discussion/ Recitation	D5	11:00AM -11:50AM	F	70B Wohlers Hall	Heo, S Vargas, P	Part of Term: 1 Date Range: 01/18/22-05/04/22 Section Info: *Students must register for both the lecture and one discussion section.
68852	Lecture	L1	11:00AM -11:50AM	TR	66 Library	Vargas, P	Part of Term: 1 Date Range: 01/18/22-05/04/22 Section Info: *Students must register for both the lecture and one discussion section. Due to preparation in their CS course sequence, students currently in the CS+ADV major ONLY may use completion of MATH 220/221 in place of statistics as the pre-requisite for this course. ADV and Ag Com majors must complete a statistics course and cannot substitute calculus as a pre-requisite to take ADV 281. Due to major demand, it will be determined by Jan. 14 if seats will open to campus.