ADV 392

Fall 2022 Part of Term 1

Part of Term 1
Aug 22-Dec 7

Advertising Immersion

SHOW FINAL EXAM SCHEDULE

Credit: 0 TO 6 hours.

Covers a variety of topics designed to help students learn more about, and be better prepared to enter, the advertising industry as professionals. Course content will include an overview of careers in the advertising industry while paying particular attention to areas of future career growth. This course is centered on field study where students will participate in interactive discussions with industry professionals at media related agencies and other industry businesses.

Additional fees may apply. See Class Schedule. Approved for S/U grading only. May be repeated in separate terms to a maximum of 6 hours, if topics vary. Credit hour(s) are determined by the instructor and approved by the department head.

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ADV 392 class schedule data for fall 2022
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	76385	Lecture-Discussion	AMZ	12:00PM -12:50PM	W	Gregory Hall	Hall, S	Part of Term: 1 Date Range: 08/22/22-12/07/22 Special Approval: Instructor Approval Required Credit: 1 hours Section Title: Amazon Advertising Section Info: Amazon Advertising Certification and Global Overview Campaign Course - This industry immersion course is a partnership with Amazon Advertising and Global Overview designed to provide students with an experiential learning opportunity relevant to building careers in advertising, marketing, media and related fields. Part One introduces students to an array of terminology, techniques, strategies, processes and practices related to a variety of advertising campaign solutions, with an emphasis on e-commerce. Students who successfully complete part one will receive professional certification from Amazon Advertising. Part Two will allow students to develop, pitch and implement a comprehensive campaign for real-world clients in collaboration with UI Faculty, Amazon Advertising and Global Overview executives. Students who successfully complete both parts of the course will receive 1 hour of academic credit. Student applicants will be asked to provide examples of prior coursework, background knowledge, experience and/or competencies in advertising, marketing, e-commerce, media or related areas of study. Students can earn a maximum of 6 hours for the Amazon Advertising Experience. This includes credits earned under ADV 392 and ADV 400. For design and pedagogical reasons, ADV 392 should be taken prior to ADV 400; they should not be taken in the same semester. Interested students must apply by August 19, 2022 for consideration. Priority will be given to Advertising or CS+Advertising juniors or seniors. Other juniors or seniors in the College of Media or in related majors in the Gies College of Business will also be considered. If you are approved for the course, you will be contacted via email with registration instructions. For more information and a link to the application go to: https://brandhub.illinois.edu/amazon-ads-experience/