SBC 506

Spring 2021 All Classes

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Measurement and Evaluation

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Credit: 3 hours.

This course will focus on the method and analysis for consumer insights but also for measuring effectiveness of various promotional strategies and campaign effectiveness. This includes an overview of quantitative research methods with emphasis on analysis and interpretation of data, and application to evaluating effectiveness of promotional strategies.

3 graduate hours. No professional credit. Prerequisite: Restricted to MS: SBC students.

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SBC 506 class schedule data for spring 2021
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	67636	Online	A	ARRANGED	n.a.	n.a.	McIlrath, M	Date Range: 02/22/21-04/04/21 Section Info: This course will focus on the method and analysis for consumer insights but also for measuring effectiveness of various promotional strategies and campaign effectiveness. This includes an overview of quantitative research methods with emphasis on analysis and interpretation of data, and application to evaluating effectiveness of promotional strategies. 3 graduate hours. No professional credit. Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please email ms-sbc@illinois.edu. Restriction(s): Restricted to MS: Strat Brand Comm Onl -UIUC or NDEG:Strat Brand Comm onl-UIUC.