SBC 505

Spring 2021 All Classes

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Consumer Insights II

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Credit: 3 hours.

The course will provide an overview of the key qualitative methods used to gain strategic insights into consumer behavior and to provide practice in planning research projects, data collection, and analysis.

3 graduate hours. No professional credit. Approved for Letter and S/U grading. Prerequisite: Restricted to MS: SBC students.

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SBC 505 class schedule data for spring 2021
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	67637	Online	A	ARRANGED	n.a.	n.a.	Duff, B	Date Range: 04/05/21-05/09/21 Section Info: The course will provide an overview of the key qualitative methods used to gain strategic insights into consumer behavior and to provide practice in planning research projects, data collection, and analysis. 3 graduate hours. No professional credit. Prerequisite: Restricted to MS: SBC students. Non-Degree seeking students may enroll on a space-available basis with consent of the department. To request enrollment, please email ms-sbc@illinois.edu. Restriction(s): Restricted to MS: Strat Brand Comm Onl -UIUC or NDEG:Strat Brand Comm onl-UIUC.