CMN 508

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Credit: 4 hours.

Introduction to theoretical frameworks, research, and applications of health campaigns. Literature from contributing disciplines will be reviewed (e.g., advertising, communication, marketing, public health, political science, psychology and sociology) and key aspects of campaign development will be discussed (e.g., formative research, audience segmentation, message tailoring and evaluation).

Offered Spring terms only. Prerequisite: Only for students enrolled in the MS in Health Communication degree program.

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