BADM 539
Fall 2021 Part of Term 1
Aug 23-Dec 8
Credit: 4 hours.
Seminar in model building as a tool for research in marketing. Application of the mathematics of optimization, dynamics, linear algebra and games to marketing topics including consumer choice, retailing, price promotions, advertising, personal selling, positioning, new product diffusion. Research project using marketing models required.
Prerequisite: Ph.D. standing in BADM or consent of instructor.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
74713
|
Lecture-Discussion
|
A
|
1:30PM
-4:20PM
|
W
|
Business Instructional Fac
|
Liu, Y
|
|