BADM 539

Fall 2021 Part of Term 1

Part of Term 1
Aug 23-Dec 8

Credit: 4 hours.

Seminar in model building as a tool for research in marketing. Application of the mathematics of optimization, dynamics, linear algebra and games to marketing topics including consumer choice, retailing, price promotions, advertising, personal selling, positioning, new product diffusion. Research project using marketing models required.

Prerequisite: Ph.D. standing in BADM or consent of instructor.

BADM 539 class schedule data for fall 2021
CRN Type Section Time Day Location Instructor Section Details
74713
Lecture-Discussion
A
1:30PM -4:20PM
W
Business Instructional Fac
Liu, Y
Part of Term:
1
Date Range:
08/23/21-12/08/21
Section Info:
This course will meet in 4001 BIF.
Restriction(s):
Restricted to PHD:Business Administrtn -UIUC.
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