RST 360
Spring 2020 Part of Term 1
Part of Term 1
Jan 21-May 6
Jan 21-May 6
Communication in Recreation, Sport & Tourism
Credit: 3 hours.
Problem-based service learning within recreation, sport and tourism (RST) is utilized to learn integrated marketing and communications (IMC) concepts and develop an IMC plan to solve organizational issues as they relate to RST. IMC concepts within the context of RST addressed in this course include audience analysis, assessing public opinion, message strategy (e.g., promotion, publicity), crisis communication, media relations, image & reputation management, corporate relations, sales, development & fundraising.
Prerequisite: RST 210.
Section Status updates every 10 minutes.
| CRN | Type | Section | Time | Day | Location | Instructor | Section Details | |
|---|---|---|---|---|---|---|---|---|
|
69062
|
Lecture-Discussion
|
A
|
2:00PM
-2:50PM
|
MWF
|
1090 Lincoln Hall
|
Brooks, C
|
|