RST 199

Spring 2020 Part of Term 1

Part of Term 1
Jan 21-May 6

Undergraduate Open Seminar

Credit: 1 TO 5 hours.

Covering various topics for undergraduates in Recreation, Sport & Tourism.

Additional fees may apply. See Class Schedule. Approved for Letter and S/U grading. May be repeated, as topics vary.

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RST 199 class schedule data for spring 2020
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	69055	Lecture-Discussion	SBM	9:30AM -10:50AM	TR	333 Armory	Woolf, J	Part of Term: 1 Date Range: 01/21/20-05/06/20 Credit: 3 hours Section Title: Sport Brand Management Section Info: This course will provide an overview of sport brand management. Product choices in today’s society are abundant, yet products can be imitated. In contrast, brands occupy a space in the minds and hearts of consumers, which is not easily replicated. In this course students will learn how to build and manage brands pursuant to the development of brand equity. Further, students will learn brand architecture strategies and how to manage brands over time and across geographic boundaries.