MBA 564

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Credit: 4 hours.

Covers analytics through the application of analytical techniques in the financial and marketing context. Topics covered include forecasting using time series models, modern portfolio theory, measurement and scaling, A/B testing, ANOVA, and conjoint analysis. The primary software tool used will be the R programming language. No prior programming experience is required.

4 graduate hours. No professional credit. Credit is not given for both MBA 564 and MBA 592, Applying Analytics Across Business Functions.

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