MBA 544

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Credit: 2 hours.

Begins with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. Several examples of each of these concepts and explore their implications for both marketers and consumers will be explored. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive.

2 graduate hours. No professional credit. Credit is not given for both MBA 544 and BADM 590, Marketing in an Analog World.

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