ADV 590

Fall 2019

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Special Topics in Advertising
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Credit: 1 TO 4 hours.

May be repeated in the same or in multiple semesters if topics vary. Prerequisite: Consent of department.

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CRN Type Section Time Day Location Instructor Section Details
10116
Independent Study
ARRANGED
n.a.
Location Pending
Part of Term:
1
Date Range:
08/26/19-12/11/19
Special Approval:
Instructor Approval Required
70409
Lecture-Discussion
Lecture-Discussion
NME
NME
9:30AM -11:20AM
10:00AM -10:50AM
TR
F
1020 Lincoln Hall
301 Architecture Building
Taneja, H
Taneja, H
Part of Term:
B
Date Range:
10/21/19-12/11/19
Credit:
4 hours
Section Title:
Networks and Media Ecosystems
Section Info:
Operating in both lecture-discussion and lab/workshop mode, the class will introduce the theory and empirics of network analysis. Emphasis will be on making network analysis useful to analyzing the contemporary media ecosystem. Meets with ADV 490 NME, CRN 70396.
Restriction(s):
Restricted to Graduate - Urbana-Champaign.
56180
Lecture-Discussion
R
2:00PM -3:20PM
TR
370 Armory
Vargas, P
Part of Term:
1
Date Range:
08/26/19-12/11/19
Credit:
4 hours
Section Title:
Psychology of Advertising
Section Info:
Topic: Psychology of Advertising Description: This course is designed to familiarize students with theory and research at the intersection of advertising and psychology. It will explore issues such as: basic research methodology, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition, and coolness. Meets with ADV 478-R (CRN 61095)
Restriction(s):
Not intended for Undergrad - Urbana-Champaign.
70491
Lecture-Discussion
SWO
9:00AM -10:20AM
MW
336 Gregory Hall
Oh, S
Part of Term:
1
Date Range:
08/26/19-12/11/19
Credit:
4 hours
Section Title:
Persuasion Consumer Response
Section Info:
This course addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-process, and advertising effectiveness measures. Meets with ADV 494 A, CRN 29766.
Restriction(s):
Restricted to Graduate - Urbana-Champaign.
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