ADV 494

Fall 2019 All Classes

All Classes

Persuasion Consumer Response

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Credit: 3 hours.

Addresses what makes a mass-mediated message persuasive by reviewing theories of mass communication and persuasion, consumer information-processing, and advertising effectiveness measures.

3 undergraduate hours. No graduate credit. Prerequisite: ADV 281.

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ADV 494 class schedule data for fall 2019
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	29766	Lecture-Discussion	A	9:00AM -10:20AM	MW	336 Gregory Hall	Oh, S	Part of Term: 1 Date Range: 08/26/19-12/11/19 Credit: 3 hours Section Info: *Eligible for PR minor. https://media.illinois.edu/pr_minor. Meets with ADV 590 SWO, CRN 70491. Restriction(s): Restricted to Advertising major(s) or minor(s). Restricted to students with Junior or Senior class standing.