ADV 478

Fall 2019 Part of Term 1

Part of Term 1
Aug 26-Dec 11

Psychology of Advertising

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Course is designed to familiarize students with theory and research at the intersection of advertising and psychology. Explores issues pertaining to advertising psychology, including: basic research methodology, the emergence of trends, attitudes and persuasion, human and brand personality, cross-cultural advertising, implicit consumer cognition, judgment and decision making, and others.

3 undergraduate hours. No graduate credit. Credit is not given for ADV 478 if credit for the Psychology of Advertisging section of ADV 490 has been earned. Prerequisite: ADV 281 or equivalent.

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ADV 478 class schedule data for fall 2019
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	61095	Lecture-Discussion	R	2:00PM -3:20PM	TR	Armory	Vargas, P	Part of Term: 1 Date Range: 08/26/19-12/11/19 Section Info: Meets with ADV 590 - section R (CRN 56180). Restriction(s): Restricted to Advertising major(s). Restricted to students with Senior or Junior class standing.