ADV 409

Fall 2019 Part of Term 1

Part of Term 1
Aug 26-Dec 11

Media Entrepreneurship

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Introduces students to the foundations of entrepreneurship and evolving business models for media. Students are introduced to the foundation and context of entrepreneurship. The course will cover the skills and practices necessary for new entrepreneurial ventures, as well as the processes of evaluating an idea, assessing the market, and implementing a new venture. Finally, students will examine business case studies for both successful and unsuccessful media start-ups.

3 undergraduate hours. No graduate credit. Prerequisite: Junior or senior standing in the College of Media.

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ADV 409 class schedule data for fall 2019
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	64821	Lecture-Discussion	1	11:00AM -12:20PM	TR	Lincoln Hall	Raquel, S	Part of Term: 1 Date Range: 08/26/19-12/11/19 Section Info: This course introduces students to the foundations of entrepreneurship and evolving business models for media. The course will be divided into three sections. In the first section, students are introduced to the foundation and context of entrepreneurship. The second section will cover the skills and practices necessary for new entrepreneurial ventures, as well as the processes of evaluating an idea, assessing the market, and implementing a new venture. In the third section, students will examine business case studies for both successful and unsuccessful media start-ups. Meets with ADV 509 (CRN 64822). This course will provide 3 credit hours. Restriction(s): Restricted to students with Junior or Senior class standing.