BADM 333

spring 2018

All Classes

Sustainable Product Design & Marketing Plans II: Bottom-Up Enterprise & Marketing Innovation

Credit: 4 hours.

Focuses on sustainable product design and marketing plan development; uses extreme resource constrained contexts, subsistence marketplaces, to learn about bottom-up enterprise and innovation for any context; project based course focusing on systematic approach for designing sustainable products and developing enterprise plans; covers concept generation and evaluation, detailed design, cost modeling, market-testing & prototyping, product innovation, and sustainable enterprise plan development for subsistence marketplaces or upward innovation for advanced economies.

Prerequisite: BADM 332 or instructor approval. Junior or senior class standing.

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Detail	Status		CRN	Type	Section	Time	Day	Location	Instructor