BADM 584
spring 2017
All Classes
Global Marketing
| Course | Section | CRN | Date | Day | Start Time | End Time | Room | Exam Type |
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Credit: 4 hours.
Analyzes marketing strategy across national boundaries, the problems of marketing within foreign countries, and the coordination of global marketing programs. Includes problems faced by the exporter, licensor, joint venture, and multinational firm. The full range of market activities are discussed from a global perspective.
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| Detail | Status | CRN | Type | Section | Time | Day | Location | Instructor |
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