BADM 395

Spring 2017 Part of Term 1

Part of Term 1
Jan 17-May 3

Credit: 1 TO 4 hours.

Research and readings course for students majoring in business administration. May be taken by students in the college honors program in partial fulfillment of the honors requirements.

Additional fees may apply. See Class Schedule. May be repeated in the same or separate term for unlimited undergraduate hours. Not applicable to graduate or professional hours.

BADM 395 class schedule data for spring 2017
CRN Type Section Time Day Location Instructor Section Details
10401
Independent Study
ARRANGED
n.a.
Location Pending
Part of Term:
1
Date Range:
01/17/17-05/03/17
Special Approval:
Departmental Approval Required
58442
Lecture-Discussion
APR
5:00PM -7:50PM
W
Business Instructional Fac
Rindfleisch, A
Part of Term:
1
Date Range:
01/17/17-05/03/17
Special Approval:
Instructor Approval Required
Section Fee:
Making Things Materials Fee $50.00 Flat Fee.
Credit:
3 hours
Section Title:
Making Things
Section Info:
This course will meet in 3030 BIF. The goal of this class is to provide students with hands-on experience making things. Since this is a hands-on class, there are no exams and few lectures. Instead, students will engage in experiential learning, trial and error, and sharing their ideas with others. Each student will be part of a three-person interdisciplinary team (business, design, and engineering). Each team will conceptualize, design, prototype, make, and market a new thing. To do well in this class, you will need to be creative, have an open mind, be comfortable with uncertainty and work well with others.
53555
Lecture-Discussion
BRM
9:30AM -10:50AM
TR
Business Instructional Fac
Torelli, C
Part of Term:
1
Date Range:
01/17/17-05/03/17
Credit:
3 hours
Section Title:
Brand Management
Section Info:
It is required for students to have completed BADM 320 before taking this course. This is a starred* elective course for Marketing students. This course will open to all students in the College of Business on Monday, November 14, 2016 at approximately 9:00 a.m. Marketers recognize that brands are the most valuable assets that a firm can have. Companies sometimes go through turbulent times, but their brands frequently withstand these difficulties and stay over time. As important as brands are for a company’s long-term success, the study of how to build strong brands has been somewhat neglected in business schools’ programs. Brand Management is an advanced Marketing elective that addresses the key issues of brand asset management faced by firms in the 21st century. Brand Management helps to integrate theory and practice in order to provide students with an actionable theoretical framework that they can use in the workplace. Class discussions will focus on providing theoretical tools for uncovering and understanding the associations that consumers establish with their brands, and for predicting the effects of these associations on brand-related judgments and behaviors. This course draws heavily on theories of consumer behavior to explain how consumers react to a firm’s brand strategies. The course will make you aware of current issues in brand management and will encourage discussions about how to address these issues using theoretically sound approaches.
Restriction(s):
Restricted to College of Business. Restricted to Accountancy or Finance or Marketing or Information Sys & Info Tech or Supply Chain Management or Business Process Management or Management major(s) or minor(s). Restricted to students with Junior or Senior class standing.
53414
Lecture-Discussion
C
12:30PM -1:50PM
MW
Business Instructional Fac
Khessina, O
Part of Term:
1
Date Range:
01/17/17-05/03/17
Credit:
3 hours
Section Title:
Competing with Social Networks
Section Info:
Social networks are an important part of our life. We rely on personal networks to meet new people, to find a new job, to make our friendships stronger. Unfortunately, our social networks do not always perform as well as we expect them. For example, our social connections may not know about any job opportunities that we already do not know about. This is how Social Network Failure occurs. In the past decade or so a number of online social platforms and social media organizations, such as LinkedIn, Facebook, Twitter, and eHarmony among others, arise to address the failure of real world social networks by helping people who cannot meet and stay in touch in the offline world do so effectively online. This class will focus on understanding how such organizations operate and compete. Specifically, we will focus on uncovering principles that explain how online social platform organizations can (1) build a sufficient user membership; and (2) monetize on this membership without scaring members off. Using lectures, case analyses, field projects and discussions of both the new age companies, like Facebook and Twitter, and traditional companies, like American Express and Nike, we will learn how to apply the network failure framework to help social network organizations create competitive advantage.
Restriction(s):
Restricted to College of Business. Restricted to students with Sophomore, Junior, or Senior class standing.
31030
Lecture-Discussion
CPF
11:00AM -12:50PM
F
Business Instructional Fac
Somaya, D
Part of Term:
1
Date Range:
01/17/17-05/03/17
Special Approval:
Instructor Approval Required
Credit:
3 hours
Section Title:
Case Prob Formulation&Solution
Section Info:
The overall goal of the course is to prepare students to critically analyze the business practices and strategies of an organization through participant observation and experiential learning. After this course students will be able to use basic management tools for analyzing, evaluating, and communicating an organization's mission and business practices.
49045
Lecture-Discussion
DIG
2:00PM -4:50PM
W
Business Instructional Fac
Raquel, S
Part of Term:
1
Date Range:
01/17/17-05/03/17
Credit:
3 hours
Section Title:
Digital Marketing Strategy
Section Info:
This is a starred* elective course for Marketing students. This course will open to all students in the College of Business on Monday, November 14, 2016 at approximately 9:00 a.m. There are currently 10 reserved seats for College of Business international exchange students; any unused seats will be released to students meeting the restrictions on Friday, January 20, 2017 around 9:00 a.m. We live in a world with an increasing dependence on digital technologies that impact all aspects of our lives and has disrupted decades-old ways of consuming content, making it increasingly more difficult for traditional marketing to be effective both in terms of cost and impact. However, digital technologies are also a new avenue for marketers to reach their target audiences in more creative and cost efficient ways. The objective of this course is to examine these emerging digital platforms and learn to incorporate them into an effective and impactful digital marketing strategy.
Restriction(s):
Restricted to Accountancy or Finance or Marketing or Information Sys & Info Tech or Supply Chain Management or Business Process Management or Management major(s) or minor(s). Restricted to students with Junior or Senior class standing.
45166
Lecture-Discussion
DMS
2:00PM -4:50PM
M
Business Instructional Fac
Sachdev, V
Part of Term:
1
Date Range:
01/17/17-05/03/17
Special Approval:
Instructor Approval Required
Section Fee:
Digital Making Course Fee $50.00 Flat Fee.
Credit:
3 hours
Section Title:
Digital Making Seminar
Section Info:
This course will meet in 3030 BIF. The third industrial revolution is upon us, and you have the ability to create functional products on your desktop, by using some inexpensive and accessible tools. This course will help you get trained on many of these tools and technologies, you will also experiment and make these objects. We will explore 3D scanning, modeling and printing to rapidly prptptype products. We will experiment with open hardware, micro-controllers such as arduinos, to explore the concept of the internet of things. We will also have guest lectures in design thinking, digital making and some stories from passionate makers from the community and beyond. Apply by email to Vishal Sachdev at vishal@illinois.edu with resume and a 250-400 word statement of what kind of "making" skills you have, or what would you like to learn and why. Business students encouraged to apply, but all majors and all years welcome.
45357
Lecture-Discussion
DSA
3:30PM -4:50PM
MW
Business Instructional Fac
Kim, S
Part of Term:
1
Date Range:
01/17/17-05/03/17
Credit:
3 hours
Section Title:
Data Science & Analytics
Section Info:
This section will open to all students in the College of Business on Monday, November 14, 2016. In this course, you will learn not only data analytic techniques but also the managerial implications of competing with analytics. You will understand the managerial challenges of using data analytics to develop a strategic advantage through readings and case studies. You will learn techniques such as statistical inference, linear modeling, sentiment analytics, and data mining through hands-on exercises in R. R is an open source language that has grown in importance and usage in corporations. Finally, you will be able to present and interpret data through an understanding of data visualization techniques.
Restriction(s):
Restricted to Accountancy or Finance or Marketing or Information Sys & Info Tech or Supply Chain Management or Business Process Management or Management major(s) or minor(s). Restricted to students with Junior or Senior class standing.
31028
Lecture-Discussion
FB
5:00PM -6:20PM
TR
Business Instructional Fac
Robbennolt, L
Echambadi, R
Part of Term:
1
Date Range:
01/17/17-05/03/17
Credit:
3 hours
Section Title:
Foundations of Business
Section Info:
The primary objective is to provide FAA students with a basic understanding of how the various segments of a business come together. This course enhances student's ability to make informed decisions by addressing some of the fundamental situations encountered in the work environment.
Restriction(s):
Restricted to students in the Music, Art & Design, Landscape Architecture, Fine & Applied Arts Courses, Urban & Regional Planning, Architecture, Dance, or Theatre department.
Restricted to students with Freshman, Sophomore, Junior, or Senior class standing.
55410
Lecture-Discussion
HON
3:00PM -3:50PM
M
Business Instructional Fac
Parish, T
Part of Term:
1
Date Range:
01/17/17-05/03/17
Credit:
4 hours
Section Info:
This is a preparatory course for the College of Business Honor Students' International trip in May.
Restriction(s):
Restricted to Business Honors Program students.
31032
Lecture-Discussion
V
5:00PM -6:50PM
W
Business Instructional Fac
Isserman, N
Part of Term:
1
Date Range:
01/17/17-05/03/17
Special Approval:
Instructor Approval Required
Credit:
3 hours
Section Title:
iVentureSem:Topics in Entre II
Section Info:
Meets with TE 498 V. This course is open to members of student ventures admitted to the iVenture Accelerator, an educational accelerator for top student startups at the University of Illinois. This course provides theory and context to enhance experiential learning-by-venturing. Topics include: feasibility analysis, business modeling, industry analysis, competitor analysis, business plans, ethical and legal foundations, corporate forms, building venture teams, accessing financing and funding, marketing for startups, intellectual property protection and commercialization, and planning for growth. Based on the stage of maturity of the participating students and ventures, the course features workshops around key decisions and actions. For example, after spending a week focused on corporate forms and ownership structure, we will have a two-hour incorporation workshop including multiple venture attorneys working with teams to complete the relevant forms with professional assistance.
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