BADM 323

Spring 2017 Part of Term 1

Part of Term 1
Jan 17-May 3

Marketing Communications

SHOW FINAL EXAM SCHEDULE

Credit: 3 hours.

Introduces the student to the topic of marketing communications and promotion management. Topics covered include: advertising, sales promotion, point-of-purchase communications, interactive marketing, and event sponsorships.

Prerequisite: BADM 320.

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BADM 323 class schedule data for spring 2017
	CRN	Type	Section	Time	Day	Location	Instructor	Section Details
	31053	Lecture-Discussion	A	12:30PM -1:50PM	TR	Business Instructional Fac	Shabbir, M	Part of Term: 1 Date Range: 01/17/17-05/03/17 Section Info: Prerequisites will be enforced. The focus of this course is strategic brand communication through an integration of all elements of the communication mix, including traditional and digital advertising, social media, public relations, sales promotions, sponsorship, and interactive marketing. This class brings the best of both online and face-to-face learning together into a BLENDED learning model, this means that we will replace some in class sessions with online activities. The class sessions will be used to initiate discussion on the topics relevant for the week and/or provide a summary to close discussion on a topic. The class will be scheduled for a 3-hour block. The first 1.5 hours will meet in formal face-to-face instruction. The remaining 1.5 hours will be spent in online interaction and group meetings. This course will open to all students in the College of Business and to Food Science & Human Nutrition majors on Monday, November 14, 2016 and to ISE students on Monday, November 28, 2016 at approximately 9:00 a.m. There are currently 10 reserved seats for College of Business international exchange students; any unused seats will be released to students meeting the restrictions on Friday, January 20, 2017 around 9:00 a.m. Restriction(s): Restricted to Food Science & Human Nutrition or Accountancy or Finance or General Engineering or Industrial Engineering or Marketing or Information Sys & Info Tech or Supply Chain Management or Business Process Management or Management or Systems Engineering and Design major(s) or minor(s). Restricted to students with Junior or Senior class standing.